Patricia is a creative director who flows between high-level strategy and hands-on execution. Just as comfortable mapping out brand strategies as she is perfecting the tiniest design details, she has the versatility to adapt to a broad range of creative needs, from designing ads to writing headlines to rallying a creative team. As a leader, she’s collaborative, empathetic and welcomes all ideas. She believes in doing good design for good causes, helping transform ideas with purpose to get results for clients (and budgets!) of any size.
As Creative Director of Digital at Earnscliffe Strategies, Patricia leads a design team dedicated to building enduring brands and data-informed digital campaigns that move both people and policy.
She’s an expert in Canadian public affairs marketing where she's spent years designing digital advocacy campaigns and supporting PR, traditional advertising, and branding projects at boutique agencies. Patricia's professional journey began at the Canadian Observatory on Homelessness, designing for non-profits, academics, and government partners to mobilize research toward ending homelessness — an experience that ignited a passion for cause-based work.
Her creative achievements have earned industry recognition — including work on a punny campaign for Croplife Canada (Best of CAMA), Toronto Public Library children’s brand (Applied Arts) and a digital Housing-First toolkit for the Mental Health Commission of Canada (GTech Conference, Adobe Showcase).
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