In 2021, the Native Women’s Association of Canada was looking to expand their audience and build influence by encouraging Indigenous women to do something they usually don’t — vote in the federal election. As the lead designer on this project, I developed strategic creative concepts, built the ‘Indigenous women vote’ brand, and wrote copy for ads and brand positioning. I designed posts for a social media campaign and a website our that provided information about where, how and why to vote. This work increased engagement with the target audience and was the foundation of building a grassroots voting movement.
Amplifying Indigenous voices to boost engagement
The campaign resulted in high engagement for the organization, high-profile partnerships and a spike in email subscribers. The campaign helped build a groundswell of politically engaged Indigenous women voters and the election resulted in the most Indigenous members of parliament elected in Canada’s history.
Many creative projects are collaborations, and this one is no exception. Significant roles and contributions include:
My Role: Senior Designer (Concept to Production)
Team: Roselie LeBlanc (Account Manager, Copywriting)
Agency: spark*advocacy